I developed the brand identity and icons for this sportswear business start-up.
The O.M.M brand is based on the concept of a behavioural psychology
coined “enclothed cognition”. The idea that what you wear impacts strongly on
how you perform and how you feel in your leisure pursuit.
coined “enclothed cognition”. The idea that what you wear impacts strongly on
how you perform and how you feel in your leisure pursuit.
OMM active wear creates positive energy for the wearer.
We developed the labels around 5 different qualities feeding into this mantra.
We produced illustrations / icons for each quality. The look and feel was kept very striking and pared back in black and white. This helps enhance the softness of the garments.
We then created a brand story document to launch the brand and
garner interest from stockists. The clothing sells online through their own website
which I also consulted on and in their own flagship store in East Belfast.
We developed the labels around 5 different qualities feeding into this mantra.
We produced illustrations / icons for each quality. The look and feel was kept very striking and pared back in black and white. This helps enhance the softness of the garments.
We then created a brand story document to launch the brand and
garner interest from stockists. The clothing sells online through their own website
which I also consulted on and in their own flagship store in East Belfast.
