ADVERTISING

MARSHES Shopping Centre
Dundalk
Christmas Campaign

Christmas campaign for Marshes Shopping Centre, Dundalk. The campaign worked in conjunction with a Facebook app 'The 12 Days of Christmas', where the centre gave a prize away each day for 12 days over the run up to christmas.

The main campaign featured 12 iconic gift-wrapped items, all available at Marshes, in the same setting throughout. Neutral backdrop to enhance the gifts situated against a room wall with section of the Christmas tree to the right. The message 'On the First Day of Christmas' was kept quite small and cleanly applied so as not to detract from the item, which was the attention-grabber.
The campaign was rolled out through outdoor, press & social
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Liffey Valley Shopping Mall
Christmas Campaign
I worked on the Liffey Valley Christmas campaign with INC Marketing to produce a vibrant fashion focused creative which was rolled out across all platforms. Outdoor, Press, Social. The campaign ran in conjunction with a Facebook app & competition where users had to make the 'Naughty' or 'Nice' List depending on their behavoir throughout the year.
The creative included 4 colour variations to keep the viewer interested. These were matched with the outfits throughout the photography triptych. The colour strip featured soft glitter close ups to convey a party atmosphere.

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